We help evaluate, design and structure new business opportunities, investments and value creation plans across media, technology and consumer marketing businesses.

About us

We are a boutique strategic advisory firm serving companies at the intersection of media, marketing, entertainment, technology and finance.

With nearly 25 years of experience in management consulting, investing and corporate development, we help our clients develop critical insights to drive their investment decisions, strategies and new product development.

Our clients include Fortune 100 companies, emerging media and technology businesses, private equity and hedge funds, and venture capital firms.


What we do

MC[CO] Labs works with forward-looking organizations eager to disrupt the status quo by identifying new sources of opportunity.

We partner with global leaders, entrepreneurs and investors to set new strategic visions, evaluate emerging opportunities, and design strategic structures and business plans to inform the execution.

Our services focus on matching discontinuities with emerging opportunities through actionable strategic insights and value-driven execution planning at every stage of the growth management and investment life cycle.

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Our Experience

To every deal and strategic assignment, we bring deep and broad experience in strategic corporate & business development, M&A strategy, commercial valuation, and due diligence.

Our expertise includes leadership roles on strategic initiatives across the media, technology and consumer marketing sectors, including digital video, music, sports, sponsorships and advertising, interactive content, publishing, and brand marketing.

Since 2012, we have been partnering with senior leaders in the media, technology, marketing and investment communities to deliver strategic reviews and plans to invest, launch and build new businesses and marketing platforms.

Case studies


Clients we have worked with


The Team

MC[CO] Labs was founded by Mauro Cellore, a former Principal at Bain & Co. and an Associate Partner with leading talent agency and media company Endeavor.

Our teams command a wealth of strategy, operational, investing and due diligence experience at media/tech companies, brands and investment funds, plus significant media, technology and advertising expertise.

Our exposure and experience in both the creative and business side of the media, entertainment and marketing industries make us an invaluable advisor to special opportunities, investments and growth initiatives during times of discontinuity and disruptive change.

Mauro Cellore

Mauro Cellore has spent the past two decades partnering with the principal investors and leading
executives of some of the largest media and entertainment brands to assess and execute growth
strategies, revenue generating initiatives, investments, M&A opportunities and strategic marketing alignments, both in Europe as well as in the US. Mauro has successfully executed more than 80 growth initiatives representing over $90 billion in media investments and over $5 billion in content-marketing partnerships, working side by side senior leader at industry-leading brands such as American Express, Intel, Verizon and Starbucks, leading private equity shops such as KKR, TPG, Apax and Oaktree, and international media corporations and studios such as Warner Bros. Fox, Disney and Comcast Entertainment Group.

As the founder and managing partner of MC[CO] Labs, Mauro currently collaborates with entrepreneurs, principal investors and senior corporate leaders to evaluate, structure and execute growth opportunities,
marketing alignments, corporate development initiatives and investments.

Prior to funding MC[CO] Labs in 2012, Mauro worked as an Associate Partner at WME Entertainment,
where he managed corporate growth initiatives and advised intellectual property owners, technology
companies, content creators, investors and brands on strategic opportunities, partnerships, asset
combinations and growth investments. Prior to WME, Mauro spent 4 years with Bain & Co.,
where he held the position of Principal within the Media & Entertainment and Private Equity
practices. Prior to Bain, Mauro worked in venture capital with Los Angeles-based seed and early
stage venture funds Entertainment Media Ventures and Fusient Media Ventures.

Mauro received his Master of Business Administration from the Anderson School of Management at
the University of California, Los Angeles and a Laurea in Economia e Commercio from Universita’
Luigi Bocconi in Millan, Italy, where he graduated summa cum laude.

Contact Us


  • Mauro Cellore
  • mauro@mccolabs.com
  • 310.701.2117


  • work@mccolabs.com

Media Inquiries

  • media@mccolabs.com